You Need a Personal Brand. Here’s How You Build One.

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 writes for entrepreneur.com

One of the most important aspects of starting a company or career is building your personal brand. That’s because your reputation is a crucial part of doing business, both online and offline. Here are some reasons why it’s essential to have a personal brand.

1. Building trust.

If people plan to talk to you, work with you or buy from you, they’re going to check you out online. Having a personal brand means they can easily find you online, get you know you before they meet you, and learn what differentiates you from the competition.

It’s great to have your own website, preferably with your full name as the domain, so people can search for the person behind the company. Join the social networks your customers frequent the most, and publish content from your point of view. This helps create trust and authority, which can lead to eventually becoming a thought leader.

2. Making better connections.

People don’t connect with companies; they connect with the people behind the companies, so showing your human side with a personal brand will result in better business. More and more, people want to know your values before they commit to becoming customers or partners.

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